Marketing a kit house is one of the important things any property seller must take into account in order to attract potential buyers and be able to close a deal for the sale. With an effective marketing plan, it is possible that a buyer and a seller—with the professional services of a real estate broker, no less—are able to successfully pull of a sale in the fastest way possible, even when the market is down. There are numerous ways to market real estate; through print advertisements, physical listings, and even through the Internet via social media and websites that provide online listings.
However, even with a marketing plan in place, it is possible that a property or house for sale is just sitting there for months. The one trying to sell the property is still living in it, though, but calls from buyers are scarce. It could be either one of two reasons: it is a down market or the marketing plan being implemented is not just effective at all. If it is more on the latter, then it is definitely imperative for the property seller to change things on the fly or risk getting left off in the competitive real estate market.
If you are planning to put up your kit home for sale, it is important that you are aware of the common marketing mistakes of many kit homes sellers. Learning what they are saves you from committing any one of them as you begin your search for prospective buyers and as you work with your chosen real estate broker. More importantly, by learning to avoid these mistakes, you improve your chances of closing the deal with the buyer and achieving the end goal, which is the real estate being sold.
As such, here are the following marketing mistakes you should avoid:
- Taking and publishing unprofessionally done photos of the kit house. The photos of the property you want to sell are important marketing tools as these will help you attract potential buyers. These are usually posted in your online listings for the property or house, as well as postings in your social media accounts. However, if the photos that you have at hand are of poor quality, then you may not be able to draw in potential buyers. Indeed, not only is it imperative that you have crisp, high-resolution photos with correct orientations, but you must also take into account the photos’ details. Cropping your original images to remove anything unnecessary that you don’t want the people to see, as well as cleaning and beautifying the exterior and interior of the property must be considered.
- Failing to streamline new and proven marketing schemes. One reason why there are kit homes sellers who are still unsuccessful in their property selling venture is because they don’t take the time to look into new marketing methods. For the most part, these persons are those who tie themselves down to the traditional marketing ways. In your case, you can still consider print advertising as a way to promote the property you are trying to sell; however, it really helps if you combine the old with the new ones. Indeed, you can use online marketing strategies, such as online listings and blogs or informal sites to promote your real estate.
Not cleaning up the house before potential buyers are visiting. Another reason why a property still sits for months without an interested buyer is because it is not always cleaned for the open house visits. Potential buyers look the other way when they see that everything about the house is not staged. Indeed, when you put up your kit house, you must carry the responsibility of keeping it buyer-ready. If you can, you may hire a professional home stager. You must also ensure that you control the viewing times, dealing with the schedules of potential buyers who may want to do inspect the exterior and interior of the property.
