Whether you are a small business looking to market your brand in a new and exciting way, or you are an established business looking to reduce the strain on your marketing budget, there are a number of ways that printed packaging can benefit you in the long term. In this article, we will be giving you a number of reasons to choose either a simplistic or elaborate design for your campaign.
Make Your Logo Stand Out
One of the biggest benefits to think of when choosing between simplistic and elaborate is the logo or branding. By making the design too complicated, you run the risk of the branding becoming lost in the design. However, by keeping it simple with framing and a logo in the centre, you can have the same impact whilst showcasing your logo as clearly as possible on the front and back of the bag.
Make It Interesting
Though playing it simply is often times the most effective, playing with shapes as well as symmetry, colour and negative space can all capture the attention of audiences and help to make your brand stand out. However, it is important to choose one of these to change as this will prevent the bag from becoming too busy and allow your branding to stand out clearly, regardless of the colour theme or other elements that you opt for. As part of this, you can also add interactive elements such as a Snapchat code or a QR code to encourage users to interact with your business online.
Don’t Go Over The Top On Colour
Though it is important to incorporate colour to capture the attention of the audience, it is important to stick to a set of three colours that are complementary to one another. Though this will require careful planning, this will ensure that your bag stands out enough to be recognisable, without being unappealing to the eye. Whether you decide to do a theme based around the colours of your branding or the time of year that you are running the campaign, this will help to set you apart from your competitors.
Incorporate Lines And Symmetry To Direct The Eye
Whether you decide to take advantage of lines and shapes or you opt for symmetry to compliment your branding, each of these elements can help to draw the attention of the eye and showcase your branding in an interesting way. Though this will take time to ensure the perfect balance of symmetry and colours, this will help you to create a bag that customers will want to use again and again. This will not only help to reduce the carbon footprint of your business, but it will help to encourage your clients to reuse packaging over time, making this ideal.
With this in mind, there are a number of ways that you can boost the appeal of your business ad market it efficiently without spending a large amount of money in the long term. Will you be choosing to play it safe, or will you be going all out with colour?
